Rob Kingston's Experience:
Client Engagement | Integrated Marketing Management at SCRK Digital, LLCAugust 2009 - Present | Lake Success, NY
Co-founded digital marketing firm delivering strategic vision and multi-channel programs for growth oriented clients. ‣ REGIONAL LSAT TESP PREP COMPANY – Increased conversion by over 20% and decreased cost-per-conversion by 18% with online display and search campaign. ‣ WHITE-LABEL & CONSULTING SERVICES: Supported initiatives for major media, marketing and technology firms
Program & Project Management | Client Engagement at New Madison AveJanuary 2010 - November 2015 | New Canaan, CT
Spearhead technology-enabled strategy implementation; lead all project management and client engagement. Facilitate design, development & deployment of complex programs, projects & initiatives. Assess business implications; initiate & manage all stakeholder communication; manage risk & conflict resolution; allocate resources. ‣ INTEGRATION MANAGEMENT OFFICE: played key role in successfully transitioning a mid-sized brand marketer from early stages of a large-scale merger to an operational state as “one company,” standardizing systems & business processes across 5 divisions & 6 locations. Oversaw all integration programs, aligning project management and business analysis for 20 work streams; met all key milestones. – Extended initial engagement adding oversight for KPI Tracker development and 12 other work streams including, Forecasting, Business Intelligence, E-commerce, Talent Development and ERP Re-Platforming & Optimization. – Role included project planning, requirements gathering, documentation, resource allocation, process mapping, checkpoint meetings, risk & issues management, change management and stakeholder engagement. ‣ DATA PRODUCT DEVELOPMENT: Led definition, requirements gathering and all project planning, development & implementation for data rich products including data warehouse improvements, custom BI dashboards, & media planning applications that reduced costs, improved efficiency & created revenue streams. ‣ DATA MONETIZATION: Identified new revenue channel for a large media agency that turned their data into a new in-house consulting service. Developed business case, organization plan & product breakdown flow with new products, service lines and governance in the CIO's organization. ‣ WEBSITE DEVELOPMENT: Oversaw website implementation for an executive association including developing site content, conducting QA testing, and admin & end-user training.
Advertising Business Development at Catalina MarketingJuly 2007 - May 2009 | Saddle Brook, NJ
Built new revenue channel, launching innovative addressable advertising platform using sophisticated database of consumer purchase behavior. ‣ Increased advertising revenue +35%, exceeding goals two years running ‣ Guided sales force training and transformation to sell beyond core incentive based promotions to include advertising ‣ Delivered advertising strategy and supported sales initiatives, leveraging Catalina’s predictive modeling capability for insights and proof of success.
Advertising & Integrated Marketing Management at Dentsu AmericaFebruary 2006 - June 2007 | New York, NY
Led two key accounts, Toyota Motor and Canon USA, overseeing cross-functional advertising & website development and execution: ‣ Toyota: Improved key brand image measures in wake of global quality concerns with Toyota’s flagship model, Camry, by revitalizing its corporate campaign to emphasize its leadership and contribution to the US economy.
Advertising & Integrated Marketing Management at Merkley & PartnersJune 2004 - December 2005 | New York, NY
Led two $100mm accounts: Pfizer, Inc. (Lipitor), SBC Communications, Inc.: ‣ Pfizer: Realized a 12% surge in sales by repositioning Lipitor DTC advertising to highlight new FDA indication and reinforce its leadership in fierce new competitive environment, integrated strategy across traditional, digital & direct media. ‣ SBC: Developed strategy for corporate reputation campaign positioning SBC as a complete communications provider serving as foundation for introduction of newly merged AT&T.
Advertising & Integrated Marketing Management at Grey WorldwideMay 1999 - June 2004 | New York, NY
Founding member of a groundbreaking business unit that delivered fully integrated, cross-channel solutions for global and national technology Brands. ‣ Won, led and grew two key accounts: BellSouth, $200mm+ and, $35mm Unisys Global – grew scope and revenue of assignments by over 50% in 2 years. ‣ BellSouth: Improved key brand measures and exceeded lead generation and sales conversion goals with fully integrated campaigns for products like DSL Internet & Bundled Services to both consumer & B2B audiences. ‣ Unisys: Successfully built, led and mobilized a global cross-functional agency team to support cross-channel Brand and Product advertising in four regions around the world. ‣ Sprint Business: Increased business unit response and sales conversion measures by improving processes to deliver truly integrated advertising and direct marketing programs. ‣ Sprint: Improved corporate brand recognition and reputation leading the integration of a unified Brand campaign, “The Point of Contact,” including guideline implementation and training, across all Sprint divisions and agencies. ‣ Oracle: Directed all development for consumer launch of the wireless Internet portal, OracleMobile.
Advertising Account Management at FCB GlobalApril 1995 - May 1999 | New York, NY
Directed account management for major National & Global Consumer and B2B Brands: ‣ AT&T: Exceeded all key communications goals for AT&T Business Systems, raising brand awareness by 50% ‣ Lucent Technologies: Introduced B2B campaign that created clear identity for Lucent Network Services and Microelectronics divisions. ‣ Citibank Investment Services: Launched two high priority new products, setting priorities, developing strategies and executing campaigns for integrated Advertising and DM campaigns. ‣ Northwest Airlines: Unified global Brand image overseeing advertising development in 9 Asian countries.
Engagement Planning/Project Management at Tata Consultancy ServicesNovember 2015 - Present | Edison, NJ
On-Site engagement planning and infrastructure delivery with CVS Health, Woonsocket, RI. Manage enterprise IT infrastructure programs at CVS Health, impacting business goals and objectives, and lead cross-functional team(s) and subject matter experts in their planning, development, and implementation, helping to expand a new Engagement Management practice throughout the plan and build lifecycle, establishing metrics and governance. ‣ Conduct intake process, collaborating with PMO and other external organizations for resource/portfolio management needs, managing resource capacity vs. demand, and developing metrics for improvement. ‣ Establish Governance and standards to ensure provision of consistent and qualitative services. ‣ Manage all lifecycle activities surrounding infrastructure design artifacts such as managing escalations, status reporting, updating metrics and all other controlling activities.